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SEM/SEO Specialist

Position/Title: SEM/SEO Specialist
Reports to: Director of Digital Services
Dept.: Digital Services
FLSA Status: Exempt
About Fuseideas Fuseideas is a full-service advertising agency that prides itself on providing high-level account management, strategy, creative and media. With reputable brands such as Philly Pretzel Factory, BOSE, Miami Tourism, Connecticut Lottery, Worcester State University, and Cayman Islands Tourism, we are constantly raising the bar for our clients and our industry.
We believe that "status quo" is just as boring as it sounds. And if our clients want innovative, high quality, responsible, data-driven results, well then, that's just what they're going to get. We're here to make our clients' project dreams come true. And to be frank, we're actually quite good at it.
We love people, fun and free snacks!
Agency life isn't easy, and not everyone is cut out for it. But if you enjoy the fast pace and constant switching of gears, then you'll love what Fuseideas has to offer. From a full benefits package, to fun company-wide culture events and even free snacks, we have many things for many people.
JOB SUMMARY:
Fuseideas is seeking candidates for the position of SEM/SEO specialist. The applicant should have 2 years of experience with paid search programs (Google AdWords, Google Analytics ...) and managing enterprise level SEO campaigns.
ESSENTIAL FUNCTIONS:
Plan, implement, manage, analyze and optimize paid search engine marketing campaigns
Compile and document campaign analysis, performance reports and measure ROI for assigned clients
Plan, customize and manage client-facing SEO campaigns, and insure successful outcomes and client satisfaction
Proactively learn about search engine behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal and external communications
Work directly with account managers and clients in deploying paid search strategy
Work directly with account managers and clients in deploying paid search strategy
Participate in marketing, research, presentation development and pitches for new business development.
Full management and oversight of SEO campaigns that may include site audits, social integration, linking programs, content development, conversion optimization, analytics and report generation, and other tactics that bring about desired search outcomes.
Analyze and translate data from various data sources into actionable client content recommendations.
Plan, implement, manage, analyze and optimize paid search engine marketing campaigns
Compile and document campaign analysis, performance reports and measure ROI for assigned clients
Stay abreast of current SEO news, technologies best practices, and strategies and present key developments and discoveries with the other team members via internal and external communications
CREDENTIALS/EXPERIENCE:
An understanding of creative development and production process for both traditional and interactive media-based programs.
Exceptional time management, attention to detail, multi-tasking and organizational skills.
Inquisitive personality that continually seeks to develop expertise and educate others.
Working knowledge of general site code and hosting principals.
Proficient with Excel, Google Analytics, Google AdWords, and other SEM and SEO related platforms and technologies.
Excellent communications skills, oral and written with an analytical approach
Positive, professional and outgoing. Able to work independently and as part of a team
Entrepreneurial instincts with Uncompromising attention to detail
Must be highly organized with the ability to multi-task under very tight deadlines



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